Joe Williams
30+ years in enterprise sales, including 12+ years at Salesforce as an AE, Sales Manager and RVP. One of Salesforce’s first enterprise sales reps. Previously at ADP, Oracle and Ariba.
2 episodes of The Selling Economy
Joe Williams on the show
What the Early Days of Salesforce Can Teach Today’s Sellers (Part 2)
Joe Williams · 27:41
Joe Williams on why do-it-yourself AI helps one seller but leaves the rest of the team out of the loop, why automating the old outbound motion only adds noise, and why buyers still want a human when they need judgment. Plus the night he closed more than $6 million against a $2.5 million quota.
What the Early Days of Salesforce Can Teach Today’s Sellers (Part 1)
Joe Williams · 21:19
Joe Williams was one of Salesforce’s first enterprise reps. He and Yosh go back to selling hosted software to banks that wanted their data inside the firewall, and to what that era taught about end users, champions and trust. Then they look at today’s buyer, who arrives already knowing your product, your pricing and your competitors.