Sheevaun Thatcher
VP of Revenue Enablement at Demandbase and a 2025 GTM AI Award winner. More than two decades building enablement functions and scaling revenue teams.
2 episodes of The Selling Economy
Sheevaun Thatcher on the show
The Future of Revenue Enablement in the AI Era (Part 2)
Sheevaun Thatcher · 15:25
In Part 2 of The Selling Economy, host Jeff Yoshimura continues his conversation with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to explore how artificial intelligence is transforming revenue enablement, redefining the skills required of sales professionals, and changing the way B2B organizations build meaningful customer relationships. As AI becomes increasingly integrated into sales workflows, Sheevaun offers a practical perspective on where technology can accelerate performance and why human experience, critical thinking, and trust remain essential to successful selling. Drawing from her experience building enablement programs and working with revenue organizations, Sheeva
The Future of Revenue Enablement in the AI Era (Part 1)
Sheevaun Thatcher · 19:22
In this episode of The Selling Economy, Sheevaun Thatcher, VP of Revenue Enablement at Demandbase and a 2025 GTM AI Award winner, joins Yosh to explore how revenue enablement has evolved from traditional sales training into a strategic function that drives productivity, alignment, and measurable business outcomes. With more than two decades of experience building enablement functions, scaling teams from three to over 150, and supporting organizations as they grew from $300 million to more than $2 billion in revenue, Sheevaun brings a practical perspective on what it takes to make enablement a meaningful contributor to business performance. Drawing on her unconventional career journey from so